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The initial costs can vary widely depending on the franchise, but typically include the franchise fee, cost of the food truck, equipment, initial inventory, licenses and permits, and marketing expenses. These costs can range from 1,35,000 to 250,000.
In a food truck franchise model, the franchisor provides the brand, business model, and support, while the franchisee operates the food truck according to the franchisor’s guidelines. The franchisee benefits from brand recognition and a proven business model.
The franchisor typically provides national and regional marketing campaigns, promotional materials, and sometimes local advertising support. They may also offer social media guidance and strategies to attract customers.
Training usually includes both theoretical and practical components, covering areas such as food preparation, customer service, business management, and compliance with health and safety regulations. Ongoing support can include regular consultations, operational advice, and refresher courses.
Common challenges include securing prime locations, dealing with weather conditions, managing operational costs, maintaining consistent quality and service, and navigating local regulations and permits.
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